Clients see us as all the same. One architect is just like another. We are all expected to be wonderfully talented designers. We are expected to know the codes and technical details required to construct safe and healthy buildings. In the eyes of our clients, we are all the same… unless we do something to stand out from the crowd.
My firm does it differently than the rest. One example is our pre-design process. Before we design, before we sketch our first line, we perform a process of information gathering that involves a questionnaire, photo collecting and a collaborative programming meeting.
Sounds just like what you do, right?
But it’s not. We’ve developed a process that’s fun. It’s exciting. It’s interesting. It’s an “experience”. Our clients have a great time. They feel invested in the project (before we even put pen to paper) and we obtain all the information we need to design a great house.
Then, as a bonus, our clients tell their friends about the fun they had. A fun construction project is unexpected; something that makes Fivecat Studio stand out from the crowd – like a Purple Cow.
Are you doing something new that no one has seen before? Are you doing one thing ferociously? We need to be doing one or the other. If not, we’ll be lost in the vast sea of the marketplace. Being “better” is not good enough.
Question: What are you doing to stand out in the marketplace of architectural services?