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10 Things You Need to Do After You Just Published a Project

You’ve just poured your heart and soul into creating an epic project your audience is sure to love. You’ve clicked the “Publish” button…Now what? It may be tempting to leave it at that and move on to the next project. You’ve got more projects to design, more topics to cover, and more content to produce, […]

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14 Things You Need To Do BEFORE You Publish A Blog Post

Blogging is not simply writing and publishing a text. Even if it is a good text. A good blogger has a ton of tasks that already start long before the blogger even starts to write a blog. And not doing all of this will most likely result in writing a ton of blog posts but […]

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Why 90% Of People Fail Online

The first thing I want to tell you is really the core reason why most people fail: Everyone’s seeking instant gratification. There’s this mindset on the internet, that you do the work and you get paid immediately. Like in most jobs, you invest X amount of time, and you get paid right away for the […]

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What Is A Value Ladder (And Why Your Business Should Plan One This Week)

The other day I met a friend for lunch. We talked about a lot of things– life, family, church– but soon our conversation segued to his company. He’s owned his business for years, and checked all the boxes an entrepreneur would check. He wrote a business plan, identified KPIs that keeps his company on track, […]

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Jab, Jab, Jab, Right Hook

For those who may not be familiar, my entire business philosophy pretty much revolves around the jab jab jab right hook method. Jabs are the value you provide your customers with: the content you put out, the good things you do to convey your appreciation. And the right hook is the ask: it’s when you go in […]

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How Architects Can Use Their Existing Skill Set to Become Savvy Marketers

“If I make good designs, then clients will come.” – This one of the biggest mistakes architects make. Your work may be excellent, but if it doesn’t have any way to reach your prospects, it might as well not exist. A well-executed marketing strategy can go a long way in bringing in new clients and […]

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How to Grow Your Architecture Firm through Marketing

Marketing is not simply an expense reserved for already established architecture firms. Small businesses in particular can benefit from a smart marketing strategy by aligning their operations with some of marketing’s most basic premises and concepts. Architects in general have a tendency to underestimate the importance of marketing in creating and running a successful business. […]

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6 Reasons Why Every Architect Should Write a Blog

Running a blog that complements your architectural practice can have a significant impact on the success of your business. Approaches may vary in format and choice of platform, but writing combined with designing can help you build a strong online presence, reach new audiences and gain useful feedback from your clients. Writing about architecture and […]

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Content Marketing for Architects: How to Attract More Leads for Your Architecture Firm

You might be asking yourself why content marketing for architects is so important. You think that your aesthetically attractive built projects should be bringing in new work and clients of their own accord, right? This is what we’ve heard so many architects say, especially those from older generations.  Well, let us summarize why content marketing for […]

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How to Use Social Media to Market Your Architectural Business with Claudia Lorusso

Welcome back to “Archipreneur Insights”, the interview series with the architectural, design and building community’s movers and shakers. The series highlights people who have an architectural degree but have since followed an entrepreneurial or alternative career path in the field. This week’s interview is with Claudia Lorusso, Architect and Social Media Manager from the beautiful Bari, Italy. […]