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7 mistakes traditional architects usually make

I just talked with a small architecture firm owner that was working hard to keep the studio open, just to pay minimum wage and survive until the next month. He is close to burnout. Jesus Christ! What the hell is happening with all the architecture studios out there? And why do 90% of architects fail […]

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Message for entrepreneurs

If you are an entrepreneur, you… … want to fail. Knowing, understanding, and being willing to adopt failure as a way of learning to go a little further in the next effort. … have a little bit of shame every day, a lot of humility especially towards yourself, and a lot of empathy with everything […]

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Why people never start

This is an extract from The Courage to be Disliked by Ichiro Kishimi, that might resonate with some architects out there. If you this text resonates with you, I completely understand you. We all have been there. (I’ve added some words to directly relate to architecture) It says… “I have a young friend who dreams […]

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Why 90% Of People Fail Online

The first thing I want to tell you is really the core reason why most people fail: Everyone’s seeking instant gratification. There’s this mindset on the internet, that you do the work and you get paid immediately. Like in most jobs, you invest X amount of time, and you get paid right away for the […]

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What Is A Value Ladder (And Why Your Business Should Plan One This Week)

The other day I met a friend for lunch. We talked about a lot of things– life, family, church– but soon our conversation segued to his company. He’s owned his business for years, and checked all the boxes an entrepreneur would check. He wrote a business plan, identified KPIs that keeps his company on track, […]

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How to Use Social Media to Market Your Architectural Business with Claudia Lorusso

Welcome back to “Archipreneur Insights”, the interview series with the architectural, design and building community’s movers and shakers. The series highlights people who have an architectural degree but have since followed an entrepreneurial or alternative career path in the field. This week’s interview is with Claudia Lorusso, Architect and Social Media Manager from the beautiful Bari, Italy. […]

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Walking in the Shoes of Others

It is very important to put ourselves “in the shoes” of the people we serve. We all work to empathize with our clients. As architects, we try to reduce the overwhelm and stress that our clients experience during a construction project. Very often, it’s the first time they have experienced such an encompassing commitment. They […]

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The Future for Architects Is Here, And It’s Social

Coming up on this October 29th and 30th, the Business of Architecture Summit is the premier online event for small firms and solo practitioners who want to run a better business. I presented at the Summit last year and it was a great experience. I need to sit this one out, in order to focus my energy on […]

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Managing Your Client’s Happiness

One of the keys to success for small firm architects is client satisfaction. Keep the client happy throughout the project and that happy client will lead you to more happy clients. Our clients don’t like surprises. They want to be fully informed and up-to-date throughout the process. Expectation Management is an important practice that must be included in the […]

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Lessons Learned from Apple

If you have not been to the new Apple store on Fifth Avenue, do it soon. In a city where everything is big and loud, the Apple store stands out by being small and quiet. It is simply genius.When you are there, take a good look at Apple as a business.The Apple brand is all about […]