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Why 90% Of People Fail Online

The first thing I want to tell you is really the core reason why most people fail: Everyone’s seeking instant gratification. There’s this mindset on the internet, that you do the work and you get paid immediately. Like in most jobs, you invest X amount of time, and you get paid right away for the […]

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What Is A Value Ladder (And Why Your Business Should Plan One This Week)

The other day I met a friend for lunch. We talked about a lot of things– life, family, church– but soon our conversation segued to his company. He’s owned his business for years, and checked all the boxes an entrepreneur would check. He wrote a business plan, identified KPIs that keeps his company on track, […]

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How to Use Social Media to Market Your Architectural Business with Claudia Lorusso

Welcome back to “Archipreneur Insights”, the interview series with the architectural, design and building community’s movers and shakers. The series highlights people who have an architectural degree but have since followed an entrepreneurial or alternative career path in the field. This week’s interview is with Claudia Lorusso, Architect and Social Media Manager from the beautiful Bari, Italy. […]

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Walking in the Shoes of Others

It is very important to put ourselves “in the shoes” of the people we serve. We all work to empathize with our clients. As architects, we try to reduce the overwhelm and stress that our clients experience during a construction project. Very often, it’s the first time they have experienced such an encompassing commitment. They […]

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The Future for Architects Is Here, And It’s Social

Coming up on this October 29th and 30th, the Business of Architecture Summit is the premier online event for small firms and solo practitioners who want to run a better business. I presented at the Summit last year and it was a great experience. I need to sit this one out, in order to focus my energy on […]

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Managing Your Client’s Happiness

One of the keys to success for small firm architects is client satisfaction. Keep the client happy throughout the project and that happy client will lead you to more happy clients. Our clients don’t like surprises. They want to be fully informed and up-to-date throughout the process. Expectation Management is an important practice that must be included in the […]

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Lessons Learned from Apple

If you have not been to the new Apple store on Fifth Avenue, do it soon. In a city where everything is big and loud, the Apple store stands out by being small and quiet. It is simply genius.When you are there, take a good look at Apple as a business.The Apple brand is all about […]

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Las mujeres en arquitectura perciben ingresos inferiores y tienen menos contratos indefinidos – Parte 2 Encuesta CSCAE

Desde que comenzó el siglo XXI, la Arquitectura ha experimentado cambios y ha visto cómo se aceleraban otros, que ya estaban en marcha. Uno de ellos es la incorporación progresiva de mujeres al ejercicio profesional. Como muestran los resultados de la encuesta Colegiad@s 2018, desde el año 2000, el número de arquitectas graduadas supera al de […]

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La Arquitectura, una profesión golpeada por el hundimiento de la edificación

La encuesta Colegiad@s 2018 refleja una profesión profundamente vocacional que sigue atravesando una situación muy delicada, como consecuencia del hundimiento del sector de la edificación derivado de la crisis financiera. La mayor evidencia es el nivel de ingresos. Como disciplina indispensable para garantizar el bienestar de la ciudadanía y preservar el legado histórico y cultural […]

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How To Start an Architecture Firm Without a Portfolio

Anyone who has started their own architecture firm from scratch knows this dilemma well. We are full of enthusiasm, full of ideas, fully prepared. We quit our job (or working throughout the night on the side). We planned our launch and created a new website to share our ideas with the world… but we have […]