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What’s Stopping You from Getting Started (and What to Do About It)

If you’re like most people, you have a lot of projects on your back burner that you hope to get to someday but aren’t quite ready for. Writers call this a “one-day novel” — as in “one day I’m going to write that novel.” Of course, that one magical day never comes. Perhaps too there […]

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Walking in the Shoes of Others

It is very important to put ourselves “in the shoes” of the people we serve. We all work to empathize with our clients. As architects, we try to reduce the overwhelm and stress that our clients experience during a construction project. Very often, it’s the first time they have experienced such an encompassing commitment. They […]

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The 21-90 Rule: How to turn habits into lifestyle

Alright, this time you’re for real. You’re going to get serious about drinking a gallon of water a day or about living an active lifestyle. You’re going to focus on your finances and boost your credit score. How many times have you had these sorts of conversations with yourself and fallen short? Be honest. I’d […]

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How To Turn Prospects into Projects

How do we small firm architects get more work? **SPOILER: Smile more** Even as the economy improves and our chosen markets wake from their slumber, it is still tough to turn prospects into projects. How do we fill our boards with more work? It is an often repeated rule that people buy from those whom […]