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www.YourFirm.com

When I launched our firm’s website back in 1999, there were few architects online. We started Fivecat Studio with no clients and no cash. A few friends commissioned us to design small residential, retail and restaurant projects. We photographed them, launched Fivecat.com and the rest is history. From those early projects to this day, the majority of our leads have been […]

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The Future for Architects Is Here, And It’s Social

Coming up on this October 29th and 30th, the Business of Architecture Summit is the premier online event for small firms and solo practitioners who want to run a better business. I presented at the Summit last year and it was a great experience. I need to sit this one out, in order to focus my energy on […]

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Managing Your Client’s Happiness

One of the keys to success for small firm architects is client satisfaction. Keep the client happy throughout the project and that happy client will lead you to more happy clients. Our clients don’t like surprises. They want to be fully informed and up-to-date throughout the process. Expectation Management is an important practice that must be included in the […]

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How To Turn Prospects into Projects

How do we small firm architects get more work? **SPOILER: Smile more** Even as the economy improves and our chosen markets wake from their slumber, it is still tough to turn prospects into projects. How do we fill our boards with more work? It is an often repeated rule that people buy from those whom […]

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Customer Evangelists

Traditionally, architects have obtained commissions through word of mouth. Complete a project successfully and your client will recommend your firm to their friends and family. What if your clients not only recommended your firm, but worshipped it? What if they were so happy with your services that they went out of their way to spread […]

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21 Rules of Online Marketing for Residential Architects

Each of our prospects come to us with a story in the minds. It’s their understanding of who we are as architects and a definition of what we do. That story may have been placed their by friends or family or from experiences as a child. Its likely, at some level, that story was placed there by […]