You’ve just poured your heart and soul into creating an epic project your audience is sure to love.
You’ve clicked the “Publish” button…Now what?
It may be tempting to leave it at that and move on to the next project. You’ve got more projects to design, more topics to cover, and more content to produce, right?
Hold on a minute.
The project is only a small part of your success. There is always a lot more that needs to be part of the equation than the project.
If you want to increase the exposure and circulation of your projects and online studio, implement the following 10 tactics I’ve found to be insanely effective.
1. Publish a blog post
Blogging is not simply writing and publishing a text. Even if it is a good text. A good blogger has a ton of tasks that already start long before the blogger even starts to write a blog.
Blogging is far less about writing posts than many new bloggers (or non-bloggers) think. It is the same with every kind of business venture.
So here are 14 things you absolutely need to do BEFORE you publish a blog post.
2. Insert a link to new content on old posts
Internal linking kills two birds with one stone.
First, it encourages readers to explore your project further. Second, it’s helpful for building site architecture and can give you some much needed SEO juice.
I always try to find previously published content that’s relevant to each new blog post and create a link that points to it.
Why does this even matter?
Internal linking helps you to:
- improve your site’s structure
- strengthen the overall authority of your site’s internal pages
- increase the likelihood of inbound link potential to the new article
- begin to build the link profile of the new article
- establish the validity of the new article.
Adding a link to your new article from old posts is easy:
- Open an old article you’ve published.
- Find a relevant spot in the article to create a text link.
- Add the link to the new page.
It only makes sense to do this easy task. Why? Because links matter.
Besides, there’s the freshness factor to consider. When a page acquires new links, it instantly signals relevance to the algorithm, improving its potential in the SERPs (basically, new fresh page).
Adding links should be a top priority shortly after publication.
3. Add a question to spark discussion
Many times, your audience just needs a little coaxing to chime in and get the conversation going.
That’s why you need to add an open-ended question at the end of each post.
This not only encourages your readers to think deeply about a topic but also increases their engagement significantly.
Don’t expect people to answer the questions you ask. Just do it to spark thinking and conversation.
And thankfully, it works. You guys do share your thoughts with me and other readers!
4. Post on Facebook
But there’s a deeper strategy involved.
When you post an article on Facebook, add a quick sentence or two that captures the essence of the project and explain how others will benefit from reading it.
And the image? It’s a must-have.
Facebook posts with photos get more links, shares, and comments. It’s a fact.
5. Post on Twitter
You’re obviously limited in terms of writing a description with 140 characters.
But I try to write a short, snazzy caption to pique the interest of my followers.
Also be sure to include a hashtag or two, but don’t overdo it to the point of looking like a jabroni.
A couple of hashtags is all you need to double the amount of engagement on your promoted article!
6. Post on LinkedIn
LinkedIn is great for highly professional posts and those that are relevant to my industry.
If you’re posting on LinkedIn, you’ll improve your LinkedIn engagement.
LinkedIn users are among the most plugged in and tuned in to your message.
Seek out your tribe, #build an #audience, and provide this network with value through your content.
7. Send to email subscribers
If you’ve got a sizable list of loyal subscribers, you can circulate your content with relative ease.
Just make sure you’re not doing it to the point of being annoying.
I send out a daily email to my subscribers, and it’s the perfect frequency for my engagement, audience, and goals.
8. Ask a key contact to share it
I would never recommend being the irritating guy who’s always hitting someone up for a favor.
But I would recommend occasionally asking a key contact if they wouldn’t mind sharing a new post with their audience.
Just make sure that it’s relevant to their niche/industry and adds value to their audience.
In fact, that’s the most important thing—adding value.
9. Respond to comments
Let’s be honest. Getting readers to comment on your content isn’t easy—especially at first, when you’re just getting the ball rolling.
Although I usually get quite a few comments, it didn’t just happen overnight.
It took a lot of hard work, persistence, and, of course, responding to comments. Back in the day, my blog posts were pretty lame. But even then, I tried to respond to comments.
Being engaged and responsive is essential for building relationships, creating social proof, and ensuring future engagement.
10. Comment on other blogs
If you’re relatively new to the game and are still trying to establish an audience, this is perfect for building rapport and trust.
Some may think of this tactic as old school, but it definitely gets results.
Why? Because you’re providing value to other people. It’s not just about scammy link building.
It’s about engaging with real people.
Just be sure you’re leaving valuable comments on relevant blogs.
You already know that publishing your projects is one of the best practices. You do it. But then what?
Then you share it.
A project that simply churns out content is not going to get the kind of traffic, interaction, and action that it needs to.
It’s essentially worthless unless you actually do the work of sharing it.
These methods are the secret sauce you need to gain more leads and a loyal following of people who’ll stay hungry for future content. The great thing about intensive sharing is that doing so often attracts prospects who are most likely to convert on your content.
If you’re in the “publish and leave it” habit, it’s time to change. Use these simple, straightforward, and easy methods, and your content will begin to take off.
Do you have any specific steps you take after publishing a project to ensure maximum visibility?
Remember: 3. Add a question to spark discussion…