You’ve just poured your heart and soul into creating an epic project your audience is sure to love. You’ve clicked the “Publish” button…Now what? It may be tempting to leave it at that and move on to the next project. You’ve got more projects to design, more topics to cover, and more content to produce, […]
Tag: Marketing
Blogging is not simply writing and publishing a text. Even if it is a good text. A good blogger has a ton of tasks that already start long before the blogger even starts to write a blog. And not doing all of this will most likely result in writing a ton of blog posts but […]
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Why 90% Of People Fail Online
The first thing I want to tell you is really the core reason why most people fail: Everyone’s seeking instant gratification. There’s this mindset on the internet, that you do the work and you get paid immediately. Like in most jobs, you invest X amount of time, and you get paid right away for the […]
The other day I met a friend for lunch. We talked about a lot of things– life, family, church– but soon our conversation segued to his company. He’s owned his business for years, and checked all the boxes an entrepreneur would check. He wrote a business plan, identified KPIs that keeps his company on track, […]
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Jab, Jab, Jab, Right Hook
For those who may not be familiar, my entire business philosophy pretty much revolves around the jab jab jab right hook method. Jabs are the value you provide your customers with: the content you put out, the good things you do to convey your appreciation. And the right hook is the ask: it’s when you go in […]
“If I make good designs, then clients will come.” – This one of the biggest mistakes architects make. Your work may be excellent, but if it doesn’t have any way to reach your prospects, it might as well not exist. A well-executed marketing strategy can go a long way in bringing in new clients and […]
Marketing is not simply an expense reserved for already established architecture firms. Small businesses in particular can benefit from a smart marketing strategy by aligning their operations with some of marketing’s most basic premises and concepts. Architects in general have a tendency to underestimate the importance of marketing in creating and running a successful business. […]
You might be asking yourself why content marketing for architects is so important. You think that your aesthetically attractive built projects should be bringing in new work and clients of their own accord, right? This is what we’ve heard so many architects say, especially those from older generations. Well, let us summarize why content marketing for […]
Welcome back to “Archipreneur Insights”, the interview series with the architectural, design and building community’s movers and shakers. The series highlights people who have an architectural degree but have since followed an entrepreneurial or alternative career path in the field. This week’s interview is with Claudia Lorusso, Architect and Social Media Manager from the beautiful Bari, Italy. […]
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We’re going 100% digital
I want to tell you some of the changes that my team and I are making regarding our E-Commerce business. Also, tell you what we’re focusing on and why. The reason I’m telling you this is because I’ve been in this industry for 6 years, and I’ve seen many things change. I’ve seen how the […]