It is very important to put ourselves “in the shoes” of the people we serve. We all work to empathize with our clients. As architects, we try to reduce the overwhelm and stress that our clients experience during a construction project. Very often, it’s the first time they have experienced such an encompassing commitment. They […]
Tag: Branding
Lessons Learned from Apple
If you have not been to the new Apple store on Fifth Avenue, do it soon. In a city where everything is big and loud, the Apple store stands out by being small and quiet. It is simply genius.When you are there, take a good look at Apple as a business.The Apple brand is all about […]
How To Turn Prospects into Projects
How do we small firm architects get more work? **SPOILER: Smile more** Even as the economy improves and our chosen markets wake from their slumber, it is still tough to turn prospects into projects. How do we fill our boards with more work? It is an often repeated rule that people buy from those whom […]
Purpose of the Portfolio A portfolio can be described as a compilation of your work, carefully curated to display your skills, talents and character in the field of architecture. An Architecture portfolio can be put together in many formats, including a physical paper book or file, a digital pdf, an online access portfolio, or in some cases even […]